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4 Tips For Making Customers Feel Secure on Your Website

When you go on a website, how do you immediately know it’s trustworthy? Usually, before entering a website, your browser will warn you if a website is too unsafe. But if you don’t get that warning, how else are you going to be able to tell? 

Nowadays, it can become more challenging to figure out what’s a safe website and what’s not. But it’s not only about the website, as you also need to consider other things, such as the legitimacy of a website too. If you want your business to thrive, you need to prove your business is legit. You need to make sure it’s tightly secure. So, when it comes to all of this, here is what you need to know!

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Use SSL Certificates

If you have an e-commerce website or any other type of online business, SSL is essential for making customers feel secure on your site. Without an SSL certificate, web browsers will warn customers that your site isn’t secure and may scare them away from purchasing products or services. A good SSL certificate will also provide your visitors with trust indicators such as a padlock or “Secure Socket Layer” that let them know they are in safe hands. This helps make users more comfortable sharing their personal information with you.

When sending sensitive data across the Internet, such as credit card numbers or usernames and passwords, a proper SSL certificate will encrypt it so that only people who are supposed to be receiving it can see it. This protects it from hackers and identity thieves. Plus, this is going to instantly make customers feel comfortable, too, especially if they’re planning on making a purchase. The secure credit card processing on top of the SSL is going to be the perfect combination.

Secure Forms

A lot of small business owners don’t think of this when working towards a more secure website, but you shouldn’t skip out! One of the best ways to make your customers feel secure on your website is by using secure forms. This will ensure that their information is protected from unauthorized access and increase customer trust in your organization. To build a secure form, you must use encryption at every stage of the process. This includes both the information that is sent via the form and the data that is stored in a server.

Add a FAQ Page

This is very small, but this is going to massively help prove the legitimacy of your business. Adding a FAQ page to your website will save customers a lot of time and effort. A good FAQ page will anticipate their needs, answer their questions, and guide them to relevant content on your site. Putting the information they need at their fingertips is essential for customer satisfaction and loyalty. It proves that you’re making an effort before the customers even begin, which is a good sign.

Don’t Forget the Contact Us Page

Have you ever been on a website that didn’t have a contact page? It’s not a good sign, and it doesn’t make the business look good, right? A good contact page gives customers a variety of ways to get in touch with your business. This can include email addresses, phone numbers, social media links, and even a physical address if you have multiple locations. 

While some designers focus their creative energy on the homepage or shop, a well-thought-out contact page is essential to any website. It makes it easy for customers to connect with your business and helps you build a positive relationship with them.


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