Your home business becomes a member of your family. It’s there at breakfast and it’s still there at bedtime. Let’s look at some management tips to help things go as smoothly as planned.
Become brand aware
If brand awareness has totally avoided your radar thus far, don’t worry, we’re going to get into it (also check out this definition of brand awareness).
Brand awareness begins with why you’re doing what you’re doing. Do you know what motivates you? If money is the answer, give in now. Nobody wants your snake oil. If your sole aim is to hold people up by the ankles and see how much money falls out, you’re not an entrepreneur, you’re on board the SS Get Rich Quick.
Now, the problem with getting rich quick is that you get found out. Fast. And you have to move on to your next project. Many fake-preneurs believe this is how business works. They’re wrong. That’s how stress and living a shady life works.
Do something you love and the results will shine through in the end product. How? Because being brand-aware means choosing suppliers and marketing techniques that please your audience, rather than choosing to go about your business in a way that gains maximum exposure at speed without a product of service based on integrity – your audience can spot your intentions a mile away.
Automate as many administrative tasks as possible
Things take time. Too much time. That’s why any administrative aspects of your business that you can sensibly delegate to software should be packaged off and assigned to the hard drive faster than you can say, “OK, what are the most important things I need to achieve with my time today?”
Think about customer care. Do you manually thank each of your customers for their business? That can be automated. And while we’re talking about customers and automation, invoicing is another aspect of your business that software can easily take off your hands.
Think about your business accounts. Do you have to stay up late at night typing in all of the details of your expenditure and revenue?
Automated systems can save you the time you need to focus on core aspects of your business, like growth, exposure, and profitability. There are only so many working hours in a week. Spend them wisely.
Start networking (& keep learning)
Networking. It’s a business word that gets thrown around almost jokingly. Every conversation on a train with a stranger can technically be counted as networking. Matching with someone on a dating app and telling them that you’re the Managing Director of MyHomeBiz.biz can be laughed off as keeping up with your networking duties.
Networking is so much more than that. Networking means reaching out to industry thought leaders to compliment them on their recent work – and inviting them to look and comment on your brand. Starting conversations isn’t easy. And you’re completely reliant on the other side being open to your message. That’s why you need to get serious about networking in numbers. How else are you going to learn? YouTube roulette? You can (and must) do better.