An online business directory is an Internet listing of businesses and a marketing tool. The listings include information about businesses, such as the name, address, contact information, associations, services, and products. Companies are typically categorized by location, activity, or size. Business information must be up to date on every directory listing since incorrect data may confuse potential customers leading to less trust and lost sales.
Increase Traffic to Your Website
When deciding whether you are going to list your business in a directory, consider that a listing can bring both indirect and direct traffic.
Direct traffic occurs when customers locate your company using your website listing. Per Linkedin, a relatively high amount of direct traffic generates potential leads.
Indirect clients are those who reach your site via search engine results. If your business is listed close to the top of your category, it is visible to customers. For instance, someone might be looking for “plumbers” and find a business directory with a high ranking on the search engine results page for plumbers. When visitors click through the plumber category, they have easy access to your site if it is ranked near the top.
Increase Online Visibility
An online business directory can boost your business’s online presence. It’s essential to list the company in more than one directory: the more listings, the more visibility. Today people are hooked on the Internet and use it to find every type of service or product, and directory listings help them locate new providers.
Better Search Engine Ranking
Since millions of people now find businesses using a Google search, it might seem as if listing a company in a business directory is overkill. However, Google, Bing, and other search engines rely on the information you put on your website, online reviews, and company data from online directories.
Google uses information from online directories to help decide what appears in search results. When you are listed in multiple directories with accurate information, it gives Google a positive signal about your company. It is a data point that helps Google show your business in search results.
Reach New Investors and Partners
SocialMediaWeek experts say that business directory listings can help companies expand. Most people are unaware that companies searching for new business partners often begin with online directories.
Customers Have Easy Access to Your Business
Thousands of people search online business directories when they want to find local companies. Directories make it very simple for visitors to scan listings and locate suppliers who provide what they need. Organizations can operate for many years without area residents knowing they exist, but a directory helps make them visible.
A business directory listing lets customers know where you are and can showcase your services. Because a directory listing includes details about each company, it can be the ideal way to provide information about your business. For example, your listing can describe your location’s products, services, and other details. Customers get critical information about your business and learn how to contact you.
A listing directly links your website and may even include a helpful map. Directories typically contain a preview area that allows potential customers to see other clients’ experiences with your company. Positive reviews in this section can help boost traffic to your site.
Online business directories are essential business tools for any company that wants to thrive. A directory listing can improve search engine ranking, drive traffic to a company website, offer clients easy access to company information, and help a business expand.